PRODUCER ESSENTIALS

May 28, 2025

This Week's Highlights & Events

Webinar:

Sales-Driven Strategies for Today's Whole Life Market

Looking for new ways to grow your life insurance business? Join us for a high-impact session, where you’ll walk away with sales ideas you can use right now. These strategies are built around two new Whole Life products from Assurity that offer flexibility, strong guarantees, and competitive pricing—designed to meet the evolving needs of your clients and help you grow your business..

Life Insurance

Check out the the new FlexLife, launching May 31, 2025.

Elevate Your Skills: Join National Life's May Training Webinars

Unlock new knowledge with National Life's training opportunities. Register today to maximize the benefits of their comprehensive portfolio:

  • Product deep dives

  • Uncovering sales opportunities and the art of the sale

  • Advanced Sales concepts including CPE credit-eligible training

  • Retirement Sales strategies and best practices

  • Running and using illustrations (from basic to advanced design)

  • Field underwriting and best practices for app submission

  • New agent introduction to doing business with National Life & the Agent Portal

Take a look at the latest issue of The Lincoln Leader featuring:

  • Now available: Lincoln WealthBuilder ECV IUL

  • Indexed Account Analyzer Tool now available for Lincoln WealthBuilder ECV IUL

  • Now available in Montana: MoneyGuard Market Advantage

  • ICYMI: Lincoln VUL and MoneyGuard Market Advantage investment option updates

  • Lincoln MoneyGuard online interview process updates

  • Term integrator replacement workflow updates

  • The Lincoln Playbook

  • New business form updates

Based on industry trends and your feedback, we've made enhancements to our business-owned term life insurance offerings, making it easier for you and your advisors to help clients meet their ambitious goals. Register for our webinar on Tuesday, June 3, as we dive deeper into business cases.

Compete to earn more this June with Protective Classic Choice term. From June 1-30, 2025, take advantage of an exciting opportunity to win cash prizes for your Protective Classic Choice term sales.

Discover the latest Protective Classic Choice term enhancements.

MMSD Portal can help from Producer Onboarding, Case Management and more. With your feedback, MMSD has created a self-service tool for all your MassMutual needs in one place. The interactive platform provides your team with the tools, resources and ability to manage your MMSD cases while delivering a best-in-class experience.


MassMutual's new UL Guard and SUL Guard products, is designed for clients who want permanent life insurance and low-cost permanent death benefit. Policies will be issued through C.M. Life Insurance Company for all jurisdictions except New York, where MassMutual will be the issuing company.  

See why Swift matters...

Take a look at our new educational tool: What’s behind the “I” in IUL?

Check out our latest Sales Flash featuring:

  • SwiftTerm ® reprice: New season, new rates

  • Two more reasons to choose Accumulator Ascent IUL

  • Your one-stop shop for term

  • Is it time for a policy review?

  • Updates to Symetra’s GoodLife Rewards program

Discover 10-minute takeaways to grow your business.

Here’s what’s new this week in Life Essentials...

  • May Trimester: Estate planning—What’s on the Horizon?

  • Advanced Planning Insights: Understanding Cross-Purchase Arrangements using an ILLC

  • A new era in tax planning is on the horizon

  • New Blueprints materials on Generational Wealth available now

  • einterview reminder emails

  • Speed up ExamOne life insurance applications with text messaging




Optimizing IULs for Long-Term Value Starting June 1, IUL policy fees and premiums will be updated to support long-term product strength.

In a world of constant change, clients want and appreciate easy to understand products and services.They appreciate a simple design with no hidden bells and whistles, and policies that deliver on the promises made to them. That is why we designed our Indexed Universal Life products the right way, with your clients in mind. Read more to see what our IUL portfolio has to offer.

Help Business Owners Stay Ahead of the Curve - Principal's Business Owner Insights 2025. Principal’s 2025 Principal Business Owner Insights survey revealed compelling data that can help you guide your discussions with Business Owners. 

Check out the latest Principal Product and New Business Underwriting News.

Underwriting & New Business

See our Velocity and underwriting enhancements: We've enhanced our underwriting process to expedite term policies under $1 million for applicants aged 50 and younger. We also improved the application process, ensuring a more streamlined experience for both financial professionals and clients.

Underwriting Hot Topic: Introducing our longevity credit program: Our innovative credit program for individuals aged 70 and older is designed to offer fair rates to those who maintain healthy lifestyles and demonstrate favorable longevity indicators. Qualified applicants can now benefit from a full risk class improvement through our new credit program.

Looking to secure better offers for your clients? Corebridge has flexible underwriting sweet spots that can help you do just that. From more lenient treatment of family history and cholesterol to favorable consideration for mild anxiety, pre-diabetes, and even occasional cigar or marijuana use—your clients may qualify for best class rates even with common impairments. Explore the full list of sweet spots and get ahead in your next case.

Advanced Markets

When preparing for the increasing costs of college tuition, many families typically consider 529 plans or custodial accounts as primary options. However, an alternative strategy that is gaining popularity due to its flexibility, tax advantages and long-term benefits is Index Universal Life (IUL) insurance. Read this month's article as we delve into the distinctive benefits of utilizing IULs for saving toward college expenses.

Hybrid Products, LTC & DI

May is Disability Insirance Awareness Month: Disability insurance is often overlooked, but it plays a critical role in protecting income and providing financial stability when illness or injury strikes. NorthCentral DI highlights why this coverage matters—and how you can help clients identify potential gaps in their protection.

Annuity Solutions

Want to know how top producers are closing more annuity business? Check out the simple allocation strategy top producers are using. It comes down to a simple and strategic allocation that’s driving real results. By blending Lincoln’s Trigger and Participation accounts, advisors could have averaged 6.8% returns over the past 15 years—a compelling story that’s helping them win more clients..

3 Mark Financial, Inc.
1600 Highway 6 Ste 400
Sugar Land, TX 77478

Call 888-533-6275

Site: www.3mark.com

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